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research

How market research
can grow your business

By sending a survey to your the members of your reference market (or markets), you can be sure that your efforts will provide extremely effective and reliable results.
Research and analyse a reference market.
The budget for market research operations is probably one of the main items of expenditure for your company.
Get information about existing or future products.
Does your product satisfy market needs? The only way to find out is through research.

HOW TO DO IT

By sending a feedback survey about online products to your recipient public, you have the possibility of acquiring the information you can use to improve products, innovate and undertake initiatives that will drive your sales. 

Before launching a new product, it is important to conduct a test. To start, take a look at our research model for new products…

  • What is your product’s actual performance compared to your customers’ expectations?
  • How reliable is your product for customers?
  • Was your product’s marketing message understood?
  • How is your customer care service considered for that specific product?
WHEN YOU TEST YOUR PRODUCT…
  • Do consumers want a new product?
  • What is your competitive advantage?
  • Which products can guarantee higher revenue?
  • Which product functions are most appreciated by consumers?
RESEARCH AND ANALYSE CUSTOMER DEMOGRAPHIC DATA

Given the continuing expansion of social media in your marketing mix, online social media surveys are an excellent way to know which social media channels you must pay most attention to on Facebook or on Twitter to assess interest in new product categories or functions.

  • Thoroughly analyse customer demographic data
  • Perform market segmentation in a simple manner
  • Decide which creative resources to use in the next campaign
  • Use surveys to test brand concepts, positioning and names
  • Interpret consumer opinion in the market
In market surveys, we explain to customers that their answers to the survey questions will be taken into consideration and that their opinions can help improve customer experience.

IF YOU HAVE ANY QUESTION
OR NEED HELP